Onsite Organic SEO – How to Improve Your Google Ranking Without Buying an Ad

Do you wish there was an easier way to rank well in Google search without buying an ad? There is! Let blue sky designs perform onsite organic SEO for your site. That means we utilize every avenue available during the website building process to make the site as “sticky” as possible for the search engines.

Here are a few onsite organic SEO tricks:

  • Keyword-rich title tags
  • Keyword-rich headlines
  • Keyword-rich content
  • Keyword-rich image titles and captions
  • Keyword-rich URLs

You get the idea…it’s all about your keywords! Pick your top 5 key phrases and concentrate on those. In the case of onsite organic SEO, the “throw everything at the wall and see what sticks” is NOT the angle you want to take. Dial it down. Get specific. Then pepper your website with those targeted key phrases. Use them in headlines. Use them for the names of your photos. Even make sure your file names are keyword-rich. For instance, “staff.jpg” is not a good file name. “The-Therapeutic-Company-Staff-of-Colorado-Springs.jpg” is a much better file name. The search engines look for specific things to decide whether your page is relevant to the search phrases that someone might  type in. Give them lots of reason to rank you higher by using specific keywords.

What do search engines look for?

There’s many things Google and other search engines look for. Using the WordPress platform, you already have a lot of tools built in. Search engine-friendly URLS are a must. Google will easily read a URL like “www.the-therapeutic-company.com/therapeutic-chairs-for-your-back” and use the keywords in the URL to rank you higher. This is a much better URL than “www.the-therapeutic-company.com/index.cfm?lev1_4567.” WordPress automatically creates these search engine-friendly URL strings and you have complete control over how they are named. WordPress also provides the ability to provide page-specific titles and descriptions, which Google also loves. Using the WordPress platform, you already have an advantage over your competition when it comes to SEO!

There are plenty of other things you can do to help your organic search results. Let blue sky designs help you create a search-engine friendly website!

Ready for a New Website?

Whether you have an older site that needs a redesign, or you need a brand new WordPress website, we can help. Contact blue sky designs in Colorado Springs today for friendly customer service, and a beautiful new website.