What do search engines look for?
There’s many things Google and other search engines look for. Using the WordPress platform, you already have a lot of tools built in. Search engine-friendly URLS are a must. Google will easily read a URL like “www.the-therapeutic-company.com/therapeutic-chairs-for-your-back” and use the keywords in the URL to rank you higher. This is a much better URL than “www.the-therapeutic-company.com/index.cfm?lev1_4567.” WordPress automatically creates these search engine-friendly URL strings and you have complete control over how they are named. WordPress also provides the ability to provide page-specific titles and descriptions, which Google also loves. Using the WordPress platform, you already have an advantage over your competition when it comes to SEO!
There are plenty of other things you can do to help your organic search results. Let blue sky designs help you create a search-engine friendly website!