Category: Refresh

How WordPress helps your search engine ranking

Wordpress has excellent search engine optimization tactics automatically built into its platform. It creates search engine-friendly URLs and headlines, allows you to easily manipulate image tags and descriptions, and provides great content organization so your site can be indexed quickly and efficiently. That's just a few things that Wordpress does well when it comes to search engines. Wordpress creates keyword-rich URL strings A URL string is the address at which that particular page resides. For instance, the URL string for this page is: You want your individual page URLS to be very keyword-rich. The search engines love that! You might have

Why do I need a content management system?

In the old days, most websites were static or straight HTML, meaning they were not dynamically driven. You had HTML pages all ending in .htm or .html and the content was mixed in with the programming code on every page, which left a lot of room for error when updating the page. Every time you had a change to a page, you had to make the change and upload that page to the server. And if someone else in your office needed to edit that same page, they needed to download the most recent copy of the page from the

5 ways to know your site needs a makeover

Your website may be outdated if: You can't update the content yourself These days, most everyone wants to be able to update their own website. I have heard so many horror stories from clients who could not get their webmaster to return their calls, much less update their site. Or when they did, it took three months before the update was made -- even simple text changes. A content management system (CMS) alleviates all those concerns. You're in charge of your own website. Another great thing about a CMS is that it keeps your content and your programming separated. The pages on your